Notes from Lanyard's Founders
Behind the build — thoughts on money, product, and what we're learning along the way.
Why We Think AI Is About to Change Who Gets Good Financial Guidance
People have more financial apps than ever, and financial stress still hasn't gone down. New research from MIT Sloan and Stanford points to what's actually been missing, and why this moment feels different.
The Biggest Unsolved Problem in Personal Finance
Americans have better financial tools than ever — and the same amount of stress. The apps are working perfectly. The people using them are still stressed. Here's the gap.
Welcome to Lanyard
A note from the founders on what we built, why we built it, and what comes next — the day Lanyard goes live.
Why Lanyard Is Perfect for This Moment
Consumer sentiment just hit a 74-year low. Here's why AI financial coaching — not another budgeting app — is the right response to financial stress in 2026.
You Already Know Where Your Money Goes. So Why Does It Still Feel Like Guessing?
Americans have more financial tools than any generation in history. And yet financial anxiety hasn't moved. Here's what's actually missing.
What Testing Has Taught Us (And Why Our First Ad Is Live)
We've been running Lanyard through its paces. Here's what testing has taught us — and why our first ad is now live on Instagram.
Finding Your Footing: A Financial Game Plan Amid Uncertainty
When the macroeconomic weather gets stormy, human nature tells us to panic, freeze, or obsess over the news. We don't panic. We pivot.
First Prototype
This week we officially validated our Proof of Concept and transitioned into our first working prototype. We were admittedly a little nervous — and then it was amazing.
The Moment That Stuck
We walked a close friend through Lanyard for the first time — and what happened next confirmed we're solving a problem people don't need to be convinced they have.